kasina Ranks advisor.fidelity.com No. 1 Web Site for Financial Advisors

BOSTON, September 24, 2008 -- Fidelity Investments today announced that it has significantly enhanced its advisor Web site, advisor.fidelity.com, with the launch of a new comprehensive multimedia portal, the Insight Center. The new resource center is designed to provide advisors easy access to timely, actionable sales ideas, Fidelity research, and market analyses that can help them accelerate business growth.

Fidelity also announced that kasina, an independent management consulting firm for the financial services industry, ranked advisor.fidelity.com as the No. 1 Web site for advisors in its "2008 Top 10 Web Sites for Financial Intermediaries" study.

"We've heard from our financial advisors that they need timely market information and sales resources to help them serve their clients effectively," said Joe LoRusso, president, Fidelity Investments Institutional Services Company, Inc. "Having supported the sales efforts of thousands of advisors for nearly 30 years, we have developed a thorough understanding of the types of resources they value most. We built the Insight Center to give them access to a wide array of actionable information and ideas that are both thought-provoking and apply directly to their daily client work."

The Insight Center offers advisors access to more than 100 Fidelity-developed sales, market insight and research resources -- updated to reflect timely market developments and industry trends:

•		Sales Ideas: Step-by-step strategies that can make it easier for advisors to identify opportunities for existing clients and reach prospects. Here advisors will find more than 50 investment and retirement planning sales ideas that cover a broad range of topics from market volatility to international investing to 529 plans. Advisors are also able to access Fidelity Advisor fund hypotheticals that are approved for use with investors.
•		Market Commentary: Monthly, quarterly and annual market commentaries that advisors can use to help educate their clients. Additionally, advisors can sign-up to attend upcoming conference calls with Fidelity Advisor fund managers, as well as download podcasts of past calls.
•		Research Reports: In-depth studies and analysis on areas ranging from retirement planning to the current state of the economy that are developed by Fidelity's research and investment experts.
•		Subscription Service: Advisors can stay up-to-date on new content added to the site by subscribing to an automated email alert service.

kasina Ranks Fidelity's Advisor Web Site No. 1

In its "2008 Top 10 Web Sites for Financial Intermediaries" study, kasina ranked advisor.fidelity.com as the No. 1 site for advisors, out of more than 50 advisor sites analyzed. kasina determined the top sites for advisors based on three primary criteria: Availability of Content, Quality of Content, and User Experience¹. Advisor.fidelity.com was recognized for its fully integrated literature section, clear product profile information, and the organization and breadth of sales ideas.

"Fidelity's advisor site tops our list in 2008 by continuing to provide a wide and deep breadth of content across all areas," said Johanna Willer, a senior consultant at kasina. "Additionally, a new site redesign focused on integrating key areas of the site -- namely the product and literature areas -- resulting in a seamless user experience that gives advisors easy access to key information."

Advisor.fidelity.com is a comprehensive resource for advisors, offering them one-stop access to information, resources, tools and transaction capabilities they need to effectively grow their business. In addition to the sales ideas and insight available on the new Insight Center, the top-rated site also offers: detailed views of pricing and performance information for the entire line of Fidelity Advisor Funds^® and Variable Insurance Products (VIP) Portfolios; online retirement, investment and college planning tools; the ability to order marketing and sales materials online; and the ability to view client account data and place trades. The site also offers content that can be tailored by market- and firm-specific needs, and even personalized to the individual advisor, which can help with compliance and regulatory restrictions.

"We are pleased kasina recognizes advisor.fidelity.com as the 'strongest' advisor Web site in the industry," said Martha "Marty" Willis, executive vice president of Fidelity Investments Institutional Services Company. "The Insight Center is part of a site redesign that we initiated last year with the goal of providing advisors easy access to information and sales ideas that add value to their client relationships and help them grow their business, as well as strengthening our best in class client service."

About Fidelity Investments Institutional Services Company

Fidelity Investments Institutional Services Company provides investment management services through investment professionals at financial institutions nationwide, including wirehouses, regional and independent broker/dealers, banks, trust companies and insurance companies. The company offers Fidelity Advisor Funds , Variable Insurance Product (VIP) Portfolios, systematic investment plans, institutional money market funds and a comprehensive line of retirement products and services, including the Fidelity Advisor 401(k). Fidelity Investments Institutional Services Company's total assets under management were $300 billion as of June 30, 2008. For more information, advisors may visit advisor.fidelity.com.

About Fidelity Investments

Fidelity Investments is one of the world's largest providers of financial services, with custodied assets of more than $3.2 trillion, including managed assets of $1.5 trillion as of August 31, 2008. Fidelity offers investment management, retirement planning, brokerage, and human resources and benefits outsourcing services to 24 million individuals and institutions as well as through 5,500 financial intermediary firms. The firm is the largest mutual fund company in the United States, the No. 1 provider of workplace retirement savings plans, the largest mutual fund supermarket and a leading online brokerage firm. For more information about Fidelity Investments, visit www.fidelity.com.

¹Top 10 strongest Web sites within the intermediary channel were identified based on criteria that fell into 3 distinct categories: Availability of Content, Quality of Content, and User Experience. During evaluations of over 50 asset management intermediary sites, kasina reviewed 5 categories of information: Branding, Online Services, Product and Performance Information, Support Content and Usability. Fidelity Investments and kasina are not affiliated.

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Fidelity Investments Institutional Services Company, Inc.
82 Devonshire Street, Boston MA 02109