BOSTON - Sept. 7, 2005 - He has been a Beatle, Wing, painter, poet, father, producer, and knight, and if that weren't enough, Paul McCartney will be featured in a national advertising campaign to help Fidelity Investments address the ever-changing financial needs of investors. The campaign debuts with a 30-second television ad Thursday, September 8, during the first half of ABC's Monday Night Football when the Oakland Raiders play the New England Patriots at Gillette Stadium.

The ad, titled "This is Paul," takes viewers on a chronological tour of McCartney's life and notable accomplishments. The addition of a celebrity is a new dimension to Fidelity's award-winning campaign that tells the stories of investors through personal milestones using musical backdrops that appeal to all ages.

Created by Fidelity's agency, Arnold Worldwide, the ad is one element of a partnership between Paul McCartney and Fidelity that includes co-sponsorship of McCartney's sold-out, 11-week 'US' tour launching September 16 in Miami, and coinciding with the September 13 release of his 20^th studio album, "Chaos And Creation in the Backyard." In addition, a major campaign to raise awareness and funds to benefit school music education programs will be announced later this month.

"I'm really pleased to be working with Fidelity Investments," said Paul McCartney. "We have a lot in common - a commitment to helping people, a dedication to the arts, and a belief that you should never stop doing what you love."

"Generations have grown up with Paul McCartney," said Robert L. Reynolds, vice chairman and chief operating officer, Fidelity Investments. "People continue to be inspired by how he approaches life -- with confidence, innovation and a long-term view. He's the perfect partner for Fidelity to help investors transition to the next chapter in their lives."

"This is Paul" will also debut in Canada on September 8 during CSI: Crime Scene Investigation on the CTV Network. The campaign will continue on several major network and cable prime time shows, national newspapers in the U.S. and Canada, as well as print and spot TV in key tour markets to coincide with McCartney's concert dates.

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Fidelity Brokerage Services LLC, Member NYSE, SIPC,
100 Summer Street, Boston, MA 02110

Fidelity Investments Institutional Services Company,
82 Devonshire Street, Boston, MA 02109