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-- Key Insights for Employers Designing 2006 Benefits --
BOSTON, May 11, 2005 - After more than a year since Health Savings Accounts (HSAs) were first introduced and through ongoing discussions with clients, Fidelity has identified three keys to a successful HSA rollout: make sweeping changes to all health plan designs and require an "active" benefits enrollment; communicate plan adjustments early and in stages; and provide education support and cost calculators that help employees understand the impact of plan changes on a personal level.
HSAs became available last year and are the only savings vehicle to combine multiple features such as tax-advantaged savings for qualified medical expenses, portability, investment options and accumulation potential. A number of large employers added HSAs as part of their health benefits offering in 2005 in an effort to mitigate and reduce the cost of providing health benefits to their workforce.
"Companies who saw the most success in adopting HSAs were those who designed their benefits programs to change employee behavior - the first critical step in reducing costs," said Marc Hallee, senior vice president of health and welfare consulting for Fidelity Human Resources Services Company. "Rolling out an HSA is a good way for employers to introduce employees to the broader concept of personal accountability for health benefits decisions. It empowers employees to better control health care expenses now, while also encouraging them to save for long-term health costs in retirement. This behavioral shift is critical when you consider that most workers are still largely unaware that an average couple retiring at age 65 today needs $190,000 to pay for health care costs."
The three key lessons learned during implementation that can make the difference in the level of success a company experiences in rolling out an HSA are:
Change Plan Designs and Require "Active" Enrollment - Early Adopter employers who saw the strongest HSA enrollment rates - up to half of their employee base in some cases - were those who made design changes to their health care plans beyond just adding an HSA option. This required employees to make a conscious decision about their health care plan during annual enrollment. Employees who did not actively enroll, were defaulted into a high deductible health plan (HDHP) coupled with an HSA. Other companies chose to simply add an HSA option to their existing benefits programs, allowing employees to passively defer into their current plan. As a result, these employers saw lower HSA enrollment rates due to a lack of employee engagement.
Communicate Information Early and in Stages - Early Adopters who communicated new health plan changes early, and in each stage of implementation, were most successful in terms of HSA enrollment among employees. In general, workers need to hear information in different ways, and repeatedly, to really understand their employer's message. Employers need to be prepared to communicate benefits changes as early as six months before a change takes effect, as well as during each stage of implementation. This provides employees with ample opportunity to hear their messages and understand the action they should take.
Provide Education Support to Help Employees Evaluate Choices - As the movement toward more consumer-driven solutions continues, there is a stronger need for education support including cost calculators when it comes to health care benefits choices. HSA Early Adopters stressed that offering such support can help employees understand how specific plan design changes could impact them on a personal level, allowing them to decide whether a program is a good fit for their health care needs.
In addition to the three key lessons learned, Fidelity's Health Care Consultants gathered five more insights from employers who adopted HSAs in their infancy:
About Fidelity Employer Services Company
Through its Workplace Services offering, Fidelity provides retirement, benefits and human resources outsourcing, workforce effectiveness, payroll solutions and stock plan services to over 19 million American employees and retirees as of March 31, 2005.
About Fidelity
Fidelity Investments is one of the world's largest providers of financial services, with custodied assets of $2.1 trillion, including managed assets of $1.1 trillion as of March 31, 2005. Fidelity offers investment management, retirement planning, brokerage, human resources and benefits outsourcing services to more than 19 million individuals and institutions as well as through 5,500 financial intermediaries. The firm is the largest mutual fund company in the United States, the No. 1 provider of workplace retirement savings plans, one of the largest mutual fund supermarkets and a leading online brokerage firm. For more information about Fidelity Investments, visit www.Fidelity.com.
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Fidelity Employer Services Company LLC
Institutional retirement products and services are offered by Fidelity Investments Institutional
Services Company, Inc., 82 Devonshire Street, Boston, MA 02109
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